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	<title>The Third Ray &#187; unsustainability</title>
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	<link>http://www.thethirdray.com</link>
	<description>Art, Sustainability, Environment - a blog by Joe Zammit-Lucia</description>
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		<title>Gary Hume &#8211; Are the issues to big for any of us?</title>
		<link>http://www.thethirdray.com/painting/gary-hume-are-the-issues-to-big-for-any-of-us/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.thethirdray.com/painting/gary-hume-are-the-issues-to-big-for-any-of-us/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 13:11:21 +0000</pubDate>
		<dc:creator>Joe Zammit-Lucia</dc:creator>
				<category><![CDATA[Painting]]></category>
		<category><![CDATA[Social/Activist Art]]></category>
		<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[endangered species]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[unsustainability]]></category>

		<guid isPermaLink="false">http://www.thethirdray.com/?p=633</guid>
		<description><![CDATA[Gary Hume is a successful British artist who does not usually engage with environmental issues. He became involved with Cape Farewell and created some artworks in an attempt to engage with the issues.  As reported in an article in The Guardian, he found this a challenge: &#8220;How do you depict global catastrophe?&#8221; he says. &#8220;I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_634" class="wp-caption aligncenter" style="width: 467px"><a href="http://www.thethirdray.com/wp-content/uploads/2011/11/hermaphrodite-polar-bear.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-634" title="hermaphrodite polar bear" src="http://www.thethirdray.com/wp-content/uploads/2011/11/hermaphrodite-polar-bear.jpg" alt="" width="457" height="600" /></a><p class="wp-caption-text">Hermaphrodite Polar Bear</p></div>
<p>Gary Hume is a successful British artist who does not usually engage with environmental issues. He became involved with <a href="http://www.thethirdray.com/conceptual-art/cultural-response-to-climate-change-david-buckland-and-cape-farewell/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">Cape Farewell</a> and created some artworks in an attempt to engage with the issues.  As reported in an article in The Guardian, he found this a challenge:</p>
<p><em>&#8220;How do you depict global catastrophe?&#8221; he says. &#8220;I&#8217;m too selfish to describe the world&#8217;s dilemma, so I describe my own paltry dilemma of what it&#8217;s like to be alive.&#8221;</em></p>
<p>The image above &#8211; Hermaphrodite Polar Bear &#8211; is intended to bring attention to the significant changes affecting life on Earth as a result of damaging human activity. &#8220;The Industrialist&#8221; (below) is a lead tracing of smoke coming out of an industrial chimney. He describes it as an epitaph for industrialists.</p>
<p>But Hume is not really convinced by his own work. First of all he is wary of artists&#8217; fascination with death, global catastrophe, etc. Depicting disaster is maybe the easy path to take. But most revealing is his take on the trip to the Arctic with Cape Farewell. Clearly he found the trip beautiful and was no doubt saddened by the prospect of the damage being done by climate change but found it <em>&#8216;hard to relate to my life&#8217;</em>.</p>
<p>So here&#8217;s the question: is all the talk of &#8216;global catastrophe&#8217; making the problem seem so huge and insurmountable that it starts to be feel totally of reach &#8211; impossible for people to relate to their life? Is one possible result that people simply shut these issues out of their minds &#8211; the only coping mechanism they may have left to get on with their life?</p>
<p>Is it time for a new narrative?</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-05-at-5.59.10-PM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-635" title="Screen Shot 2011-11-05 at 5.59.10 PM" src="http://www.thethirdray.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-05-at-5.59.10-PM.png" alt="" width="489" height="652" /></a></p>
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		<title>Why is environmentalism so unimportant? Thomas Hirschhorn at the Venice Biennale.</title>
		<link>http://www.thethirdray.com/conceptual-art/thomas-hirschhorn-at-the-venice-biennale/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.thethirdray.com/conceptual-art/thomas-hirschhorn-at-the-venice-biennale/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 17:10:49 +0000</pubDate>
		<dc:creator>Joe Zammit-Lucia</dc:creator>
				<category><![CDATA[Conceptual Art]]></category>
		<category><![CDATA[Installation]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[endangered species]]></category>
		<category><![CDATA[social art]]></category>
		<category><![CDATA[unsustainability]]></category>

		<guid isPermaLink="false">http://www.thethirdray.com/?p=579</guid>
		<description><![CDATA[A couple of days of slogging hard through the Venice Biennale this year left one message &#8211; the environment doesn&#8217;t matter and neither do those concerned with &#8216;preserving&#8217; it. I spent my days enjoying some wonderful art, being astonished by art that was bland or crass &#8211; or both &#8211; and looking for art that [...]]]></description>
			<content:encoded><![CDATA[<p>A couple of days of slogging hard through the Venice Biennale this year left one message &#8211; the environment doesn&#8217;t matter and neither do those concerned with &#8216;preserving&#8217; it.</p>
<p>I spent my days enjoying some wonderful art, being astonished by art that was bland or crass &#8211; or both &#8211; and looking for art that engaged in the issues related to our environment. There was none that I could find. In this major art event where contemporary artists engage with the issues of the day, art engaged with environmental issues simply did not exist. Why?</p>
<p>Maybe we should just face the facts &#8211; we are being supremely unsuccessful in getting people engaged in environmental issues beyond the level where they politely acknowledge that there seems to be an issue and then swiftly move on to what, for them, are more pressing issues. All research confirms that environmental issues are low down on the list of people&#8217;s concerns and shrinking in relevance.</p>
<p>The most impressive installation in the Biennale was, by far, Thomas Hirschhorn&#8217;s <strong>Crystal of Resistance</strong> for the Swiss pavilion. The artist has created <a href="http://www.crystalofresistance.com/index.html" target="_blank">a web site</a> about the installation.  If you are so inclined (and, in my desperation, I was), you can interpret part of Hirschhorn&#8217;s installation as containing an environmental message.</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.41.15-PM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-580" title="Screen Shot 2011-09-04 at 6.41.15 PM" src="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.41.15-PM.png" alt="" width="714" height="476" /></a></p>
<p>For the pavilion, the artist created a massive and almost overwhelming installation. Masses of discarded objects &#8211; TV sets, mobile telephones, plastic chairs, and so forth were covered in masking tape and assembled, seemingly haphazardly, throughout the pavilion. Other spaces contained other paraphernalia of modern life &#8211; magazines, car tyres, mannequins, discarded drinks cans and so forth.  There were even  taxidermied animals seemingly surrounded by the detritus of modern living.</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.47.17-PM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-581" title="Screen Shot 2011-09-04 at 6.47.17 PM" src="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.47.17-PM.png" alt="" width="714" height="467" /></a></p>
<p>Finally, there were arrays of photographs of what we may call &#8216;modern life&#8217;. Among these some of the most shocking images of war, oppression and human devastation.</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.50.42-PM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-582" title="Screen Shot 2011-09-04 at 6.50.42 PM" src="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.50.42-PM.png" alt="" width="715" height="472" /></a></p>
<p>The installation was tightly packed and visually overwhelming. One had to carefully walk through for fear of knocking something over. The experience felt similar to being in an overstocked and totally disorganized junk shop with no clues or guidance as to how one should proceed, what to look at in what order and what to make of it all.</p>
<p>This is the cleverness of the installation. Hirschhorn&#8217;s idea is that we are, today, surrounded by visual, auditory and material stimuli that are almost overwhelming. What do we actually &#8216;see&#8217; when we go about our daily business? Maybe all we see is that which confirms our own world view. We ignore or act as mere spectators for most of what goes on around us &#8211; including the pictures of horror that the artist strung up in his installation and which most people looked at, no doubt found disturbing to various degrees but then just moved on to the next visual stimulus and got on with their lives.</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.58.50-PM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-583" title="Screen Shot 2011-09-04 at 6.58.50 PM" src="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-6.58.50-PM.png" alt="" width="716" height="469" /></a></p>
<p>For me, desperate to find some semblance of environmental engagement in the whole of the Biennale experience, Hirshhorn&#8217;s installation made powerful statements about our consumption, our unsustainable way of life, even the threat to other forms of life. But I saw all that because I wanted to. I was looking for it and therefore I saw it. The artist did not show it to me.</p>
<p>Of the millions who visited the installation, how many saw and took away an environmental message? How many even noticed or lingered next to the taxidermied marmot or eagle? If the research about environmental concerns is right, then it will be very, very few. There are many things that one can see and read into Hirschhorn&#8217;s installation and the reality is that very few people are attuned to seeing an environmental message. And even for those who did, they no doubt reflected briefly and then moved on to the nearest, chic Venetian restaurant where they ordered the deliciously grilled fish of the day &#8211; most likely a highly endangered species.</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-7.10.37-PM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-584" title="Screen Shot 2011-09-04 at 7.10.37 PM" src="http://www.thethirdray.com/wp-content/uploads/2011/09/Screen-Shot-2011-09-04-at-7.10.37-PM.png" alt="" width="716" height="468" /></a></p>
<p>&nbsp;</p>
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		<title>Mitch Epstein and the Prix Pictet</title>
		<link>http://www.thethirdray.com/photography/mitch-epstein-and-the-prix-pictet/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.thethirdray.com/photography/mitch-epstein-and-the-prix-pictet/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 12:41:26 +0000</pubDate>
		<dc:creator>Joe Zammit-Lucia</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[unsustainability]]></category>

		<guid isPermaLink="false">http://www.thethirdray.com/?p=457</guid>
		<description><![CDATA[Last week Mitch Epstein was announced as winner of this year&#8217;s Prix Pictet for his series American Power which was reviewed in this blog some time ago. The Prix Pictet is one of the most prestigious photography contests. This year&#8217;s theme was Growth and it is interesting that most of the photographers chosen as finalists [...]]]></description>
			<content:encoded><![CDATA[<p>Last week Mitch Epstein was announced as winner of this year&#8217;s Prix Pictet for his series American Power which was <a href="Before Disenchantment#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">reviewed in this blog</a> some time ago.</p>
<p><a href="http://www.thethirdray.com/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-8.38.53-AM.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-458" title="Screen shot 2011-03-24 at 8.38.53 AM" src="http://www.thethirdray.com/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-8.38.53-AM.png" alt="" width="748" height="591" /></a></p>
<p>The <a href="http://www.prixpictet.com/home/" target="_blank">Prix Pictet</a> is one of the most prestigious photography contests. This year&#8217;s theme was Growth and it is interesting that most of the photographers chosen as finalists chose to portray Growth in negative terms &#8211; the pursuit of Growth as something that is damaging our planet. How long is this attitude sustainable? How long can the environmental movement keep portraying itself as the enemy of growth and development and still maintain enough public support.  My suggestion is &#8211; not for long. It is time that the environmental movement went beyond the politics on &#8220;NO&#8221; to a less conflicting and more constructive future.</p>
<p><a href="http://www.thethirdray.com/photography/beauty-or-garbage/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Edward Burtynsky</a> and <a href="http://www.thethirdray.com/photography/chris-jordan/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" target="_blank">Chris Jordan</a> &#8211; also previously reviewed in this blog &#8211; were finalists in this year&#8217;s Prix Pictet.</p>
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		<title>Damien Hirst and Sustainability &#8211; What?</title>
		<link>http://www.thethirdray.com/conceptual-art/damien-hirst-and-sustainability/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://www.thethirdray.com/conceptual-art/damien-hirst-and-sustainability/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 21:10:53 +0000</pubDate>
		<dc:creator>Joe Zammit-Lucia</dc:creator>
				<category><![CDATA[Conceptual Art]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[unsustainability]]></category>

		<guid isPermaLink="false">http://www.thethirdray.com/?p=206</guid>
		<description><![CDATA[Damien Hirst &#8211; love him or hate him &#8211; is probably today&#8217;s wealthiest artist. Some say that he is a symbol of bad art and senseless consumption.  To my mind, he has probably done more than any other single artist to mock the very art world itself, turn its pretentions to his own personal advantage [...]]]></description>
			<content:encoded><![CDATA[<p>Damien Hirst &#8211; love him or hate him &#8211; is probably today&#8217;s wealthiest artist. Some say that he is a symbol of bad art and senseless consumption.  To my mind, he has probably done more than any other single artist to mock the very art world itself, turn its pretentions to his own personal advantage and, through the success of his career, lampoon the culture of endless, pointless and unsustainable consumption.</p>
<p>Starting out as one of the now infamous YBA&#8217;s (Young British Artists), Hirst started to become well-off when he found that he could produce and sell in endless numbers paintings that were nothing more than a series of colored spots on canvas.</p>
<div id="attachment_207" class="wp-caption aligncenter" style="width: 680px"><img class="size-full wp-image-207" title="Picture 4" src="http://www.thethirdray.com/wp-content/uploads/2010/01/Picture-4.png" alt="LSD" width="670" height="563" /><p class="wp-caption-text">LSD</p></div>
<p>These paintings gave the first hint of Hirst&#8217;s skill at mocking the art world while still making money out of it.  He titled the paintings LSD and made clear that he only ever painted five of them himself the rest being done by assistants, particularly Rachel Howard.  <em>&#8220;The best spot painting you can have by me is one painted by Rachel&#8221;</em> he famously said.  Yet the collectors kept buying them and his assistants kept churning them out.</p>
<p>Sponsored by Charles Saatchi, Hirst went on to bigger things. He was claimed to have developed an obsession with death and started producing large works like his now famous dead shark in formaldehyde titled &#8220;<strong><em>The Physical Impossibility of Death in the Mind of Someone Living&#8221;. </em></strong><br />
<img class="aligncenter size-full wp-image-208" title="Picture 5" src="http://www.thethirdray.com/wp-content/uploads/2010/01/Picture-5.png" alt="Picture 5" width="889" height="584" /><br />
To me it seems less of an obsession with death but rather an incredible skill to create enough hype and outrage surrounding his work to enable him and his agents use the mechanisms of the art market to make a lot of money.  Hirst developed this skill so well that he could produce anything and it would sell for large amounts in what had become an uncontrolled consumption mania.  For instance, <em><strong>&#8220;Lullaby Spring&#8221;</strong></em>,  a 3 metre (10 ft) wide steel cabinet with 6,136 pills sold for $19.2 million to the Emir of Qatar in 2007.</p>
<p>This approach culminated in his production of a diamond encrusted skull that he aptly titled <strong><em>&#8220;For The Love of God&#8221;</em></strong>.  I can just hear him chuckle &#8211; <em>&#8220;For the love of God, how much can I get them to part with for this do you think?&#8221;</em> The answer was $100 million &#8211; though that price was paid by a consortium that included Hirst himself.</p>
<div id="attachment_209" class="wp-caption aligncenter" style="width: 518px"><img class="size-full wp-image-209" title="Picture 3" src="http://www.thethirdray.com/wp-content/uploads/2010/01/Picture-3.png" alt="For The Love Of God" width="508" height="725" /><p class="wp-caption-text">For The Love Of God</p></div>
<p>In one final ironic act in September 2008, Hirst mounted, through Sotheby&#8217;s, an auction of his own work, bypassing his agents.  The auction was appropriately entitled <strong><em>&#8220;Beautiful Inside My Head Forever&#8221;</em></strong> (by which I assume he means the checks he was going to collect) and included one piece that could not have been a more in-your-face mockery of the worship of the false god of consumption than a dead calf with gold hooves in a gold and glass tank of formaldehyde.  Titled <strong><em>&#8220;The Golden Calf&#8221;</em></strong>, the piece sold for $18.6 million.</p>
<div id="attachment_210" class="wp-caption aligncenter" style="width: 676px"><img class="size-full wp-image-210" title="Picture 1" src="http://www.thethirdray.com/wp-content/uploads/2010/01/Picture-1.png" alt="The Golden Calf" width="666" height="447" /><p class="wp-caption-text">The Golden Calf</p></div>
<p>If he could have orchestrated it himself, it would probably have been the finest work of art of his whole career.  But he didn&#8217;t.  It happened by chance.  The week that Hirst raised $200 million from his solo auction, Lehman Brothers collapsed and the whole financial system came crashing down.</p>
<p>To my mind, Damien Hirst&#8217;s career epitomizes our culture of utter waste and pointless consumption.  The world events surrounding his final auction were the perfect dénouement to illustrate the unsustainability of it all.  Hirst is one of the cleverest artists to exploit our blind consumption culture all the way to the bank and, in my opinion, he has always done it consciously and with a mockery that was barely veiled.</p>
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