My family, the trees – Campaign by Sergej Chursyn

Its hard to get many people really to care about trees. Especially if you’re a small organization, the trees you are talking about are somewhere in a rainforest and the people you are talking to are urban people who have very little concept of what a rainforest might be. But it’s much easier to get …

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Wildlife Made Homeless – Born Free’s Ad Campaign

For many people it is difficult to understand, let alone empathize with, technical statements like “loss of habitat”. This advertizing campaign from the charity Born Free aims to bring this issue into the more human terms of ‘homelessness’. Using images of animals placed in the context of human homelessness, the campaign tries to make clear …

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